The Arkansas Funeral Directors Association (AFDA) website recently underwent a comprehensive redesign to address the limitations of its previous site. The outdated design, optimized for older, smaller screens, no longer effectively served the needs of the organization or its members.

Collaborative Design Process

The initial phase of the redesign involved the creation of a mood board and style guide to ensure visual consistency with the existing website, minimizing user disorientation. Furthermore, the website prominently features the AFDA’s established imagery, fostering a sense of familiarity for returning visitors.

Subtle Design Enhancements

The existing logo, incorporating a black shadow element, served as a springboard for the website’s visual theme. Hexagonal shapes, echoing the logo’s form, were strategically incorporated throughout the design. Additionally, the color palette and overall layout were carefully considered to move away from the previous website’s perceived blandness and create a more visually engaging experience.

Prioritizing User Needs

The website’s content structure was reorganized for optimal usability. Information is now meticulously categorized, mirroring the organization one might use when sorting items. Blog posts are presented in a clear and logical taxonomy.

Responsive Design

The redesigned website is fully responsive, ensuring optimal performance on all devices, including mobile phones and tablets. This prioritizes accessibility for all users, regardless of their preferred platform.

The newly redesigned AFDA website is aesthetically pleasing and offers a user-friendly experience, readily accessible on all devices, and effectively serving the needs of the organization and its members.

A professionally crafted website can be instrumental in giving a positive impression and helping a business to put their best foot forward.