There's a lot going on at Our Father's Farm.
As a family-owned operation, each member contributes their unique expertise to deliver a diverse range of high-quality products. Beyond products, the farm also offers valuable services, including health coaching, farming education, and doula support.
Designing a website that clearly communicates the full scope of these offerings was a significant undertaking. The challenge lay not only in presenting a large volume of information, but in doing so in a way that remains intuitive, accessible, and focused on what matters most to visitors.
In addition to the informational components, we implemented a fully functional e-commerce store to support online product sales.
The project also required custom plugin development, including enhancements to WooCommerce Memberships and the implementation of customizable pricing for WooCommerce’s new local pickup locations. We integrated an event calendar to manage and promote farm events, as well as a blog used for ongoing marketing and community engagement.
Most notably, we developed a sophisticated raw milk herd share management system powered by Gravity Forms and WooCommerce Subscriptions. This solution allows customers to customize their herd share amounts, with pricing and availability dynamically adjusting based on the farm’s monthly milk production.
A library of Graphics
One thing that made this particular project so much fun was the library of graphics and photographs we had available to work with while building the site. Being a family of many talents, they were able to provide us with a plethora of quality photographs, and hand-drawn pieces of art. Using a sketch of cows in a field or a serene picture of a sunny pasture go a long way in generating a sense of idyll for the layouts. When you're on the site, you feel as if you were on the farm, enjoying the homesteading paradise.Â
An Abundance of Features, Thoughtfully Executed
This is a project we’re especially proud of. The site pairs a refined visual design with powerful, purpose-built functionality to support both operations and user experience. From WooCommerce and Gravity Forms integrations to custom post types, dynamic pricing logic, and event management, every feature was thoughtfully implemented to work together seamlessly.
The result is a scalable, intuitive platform that reflects the complexity of Our Father’s Farm while remaining easy for visitors to navigate and engage with.
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